salesforce einstein
, ,

How Salesforce Einstein (AI) can help you personalize communications?

Personalization is like a boomerang; What goes around ...comes around.  There is only a fine line between sending a creepy message and sending a hyper-personalized message.The chances are quite high that your personalization efforts…
sales funnel

How to Build a B2B Sales Funnel using Salesforce ? – Definitive Guide

Deals are not closed overnight, it is a journey of a thousand miles. Sales professionals take one step at a time to close deals.  Wondering what those steps are? Unless you were living in a cave for years, you would have heard the…
, ,

5 Ways a CRM Will Improve Customer Experience in High-Tech B2B

Customers might forget your Brand’s nameCustomers might forget your Content and AdsBut Customers will never forget How you made them Feel. In this digital era, B2B customers are well-informed and socially connected. Their expectations are…
what should tech companies do to attract women infographic

Women in Tech: the current status and what can companies do?

It’s not very often you come across a women leaders who have a tech background. Ever wondered why is that so? Back in 2017, only 5% of CEOs of major companies in the US were women. But there is a window for hope. Since 2015, the number of…
infographic about women at Cloudideas

Women in Tech: the Cloudideas example

A couple of weeks ago, when we were researching the topic for a new blog post, there was one suggestion that stood out in the company. Women in tech. More specifically, women in IT and even more specifically; women who work at Cloudideas.  Closing…
Pardot screenshot on computer and phone
, , ,

Best practices of Pardot implementation

What is Pardot and why is it useful?  But before we look at the best practices of Pardot implementation with Salesforce, let’s put some clarity into notions. Pardot is B2B marketing automation by Salesforce which allows…
screenshot from salesforce order management system
, ,

The boom in E-commerce and the importance of Order Management

Screenshot of the order management tool in Salesforce (source: If we said ‘Shopping’ Tell us what’s the first thing that came to your mind? Was…
, ,

Cloudideas event at Winebank Frankfurt on 15th of July 2020

Two weeks ago we had the pleasure of hosting an event at Winebank in Frankfurt. Our idea for the event was to give a chance for people to network, to share ideas and of course to taste some delicious food and wine.  This was a great…
young man with white shirt in front of a computer

Employee Series: How do you start a Salesforce career from scratch?

Sergej Derugo 7 x Salesforce certified Project Manager We believe that the most important part of the company are it's employees. They are the heart and soul of the company, setting the company culture and the way that the company…
Salesforce mascot Astro holding a heart
, ,

Salesforce Summer ’20 release

“Innovation is the ability to see change as an opportunity - not a threat.” - Steve Jobs Last week Salesforce unveiled their Summer ‘20 release. We went through the Salesforce Summer ‘20 release notes and have jotted down some of…